Deskripsi Pekerjaan
Are you a visionary marketer with a passion for growth and digital strategy? Bimasakti Multi Sinergi is seeking a dynamic Digital Marketing Strategic professional to join our JogjaKita team in Yogyakarta. This role is pivotal in driving our digital transformation, enhancing brand visibility, and accelerating user acquisition for our innovative local platforms.
As a Digital Marketing Strategic expert, you will be responsible for conceptualizing, executing, and optimizing end-to-end digital marketing campaigns. You will work closely with cross-functional teams to translate business objectives into high-impact digital initiatives, leveraging data-driven insights to achieve sustainable growth in a competitive market.
We are looking for a creative thinker who balances analytical precision with a deep understanding of the local consumer landscape. If you are ready to make a significant impact on a rapidly growing ecosystem and thrive in a fast-paced environment, we would love to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and platform engagement for JogjaKita.
- Manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other relevant digital channels.
- Analyze campaign performance data to identify trends, optimize ROAS, and provide actionable insights for stakeholders.
- Collaborate with the content and creative teams to produce high-performing ad creatives and landing page copy.
- Conduct regular market research to stay ahead of digital trends and competitor movements in the local Yogyakarta market.
- Implement A/B testing frameworks to continuously improve conversion rates across all digital funnels.
- Manage digital marketing budgets, ensuring efficient allocation of resources across various platforms.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2-3 years of proven experience in digital marketing or growth marketing roles.
- Deep expertise in managing performance-based campaigns (SEM, Social Media Ads, Display).
- Strong analytical skills with proficiency in Google Analytics, Search Console, and marketing automation tools.
- Ability to interpret data and translate it into clear, impactful strategic recommendations.
- Creative mindset with excellent copywriting skills in both Indonesian and English.
- Strong interpersonal skills with the ability to lead projects and collaborate with diverse teams.
- Deep familiarity with the digital landscape and consumer behavior within the Yogyakarta region is a significant advantage.