Deskripsi Pekerjaan
Join Far East Organization as a visionary Director, Loyalty & CRM and lead our customer-centric transformation initiatives. This newly elevated hands-on leadership role sits at the strategic intersection of commercial performance, guest experience, and data-driven innovation. You will architect and execute comprehensive loyalty programs that deepen customer relationships, enhance lifetime value, and drive sustainable growth across our premier real estate portfolio. Collaborate with cross-functional teams to integrate CRM strategies across digital and physical touchpoints, leveraging cutting-edge analytics to personalize customer journeys and optimize program ROI. Shape the future of customer engagement in Singapore's competitive property market while mentoring high-performing teams to deliver exceptional stakeholder experiences.
Tanggung Jawab
- Develop and implement end-to-end CRM and loyalty strategies aligned with business objectives
- Lead data-driven customer segmentation and personalization initiatives
- Design innovative loyalty programs that drive retention and advocacy
- Collaborate with marketing, sales, and product teams on integrated campaigns
- Analyze customer behavior data to identify growth opportunities
- Manage CRM technology platforms and vendor relationships
- Report on KPIs and present insights to executive leadership
Kualifikasi
- 10+ years in CRM, loyalty marketing, or customer experience leadership
- Proven success scaling loyalty programs in real estate or luxury sectors
- Expertise in CRM platforms (Salesforce, HubSpot) and analytics tools
- Strong strategic planning with data-driven decision-making skills
- Experience managing cross-functional teams and budgets
- Bachelor's degree in Marketing, Business, or related field
- Deep understanding of Singaporean consumer market dynamics