Deskripsi Pekerjaan
Join Kempinski Hotels at our iconic Singapore landmark in the heart of the Civic and Cultural District – a stunning architectural gem formerly known as Capitol Building and Stamford House. As Director of Public Relations & Marketing, you'll lead brand strategy for one of Asia's most prestigious luxury properties. This pivotal role requires crafting compelling narratives that showcase our heritage and contemporary elegance while driving media engagement and digital presence. You'll oversee integrated campaigns across print, digital, and experiential channels, manage high-profile events, and position Kempinski as the premier luxury destination in Singapore. Collaborate with cross-functional teams to ensure cohesive messaging that resonates with global VIP clientele and industry influencers.
Tanggung Jawab
- Develop and execute comprehensive PR strategies for luxury hotel positioning
- Lead media relations with international journalists and high-profile influencers
- Oversee digital marketing campaigns across social, web, and email channels
- Manage crisis communications and brand reputation management
- Plan and execute exclusive launch events and media activations
- Lead and mentor a team of PR and marketing professionals
- Analyze market trends and competitor activities to inform strategy
- Manage multi-channel budgets with measurable ROI targets
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Hospitality Management
- 10+ years in luxury hotel PR/Marketing with 5+ years in leadership
- Proven track record with international media outlets and luxury brands
- Expertise in digital marketing tools (SEO, SEM, social analytics)
- Strong crisis management experience in high-profile settings
- Excellent command of English with additional languages preferred
- Strategic planning with measurable campaign success metrics
- Network of media contacts across APAC region