Deskripsi Pekerjaan
Are you a programmatic advertising expert passionate about empowering businesses to thrive in the digital age? Google Customer Solutions (GCS) is seeking an experienced and dynamic Display & Video 360 (DV360) Lead to join our innovative team in Singapore. In this pivotal role, you will be at the forefront of driving significant business growth for Small and Medium-sized Businesses (SMBs) across the region.
As a DV360 Lead, you will be instrumental in guiding clients through the complexities of programmatic media buying, leveraging Google's cutting-edge advertising solutions. Your expertise in DV360 will enable you to develop and execute sophisticated media strategies, optimize campaigns for maximum impact, and ultimately help SMBs achieve their marketing objectives. You'll work with a diverse portfolio of clients, providing strategic counsel, fostering strong relationships, and acting as a trusted advisor on all things digital advertising. If you thrive in a fast-paced environment, possess an analytical mindset, and are driven by the opportunity to make a tangible impact, this role offers an unparalleled chance to shape the future of digital marketing with Google.
Tanggung Jawab
- Develop and execute advanced programmatic advertising strategies for SMB clients using Display & Video 360 (DV360).
- Drive revenue growth and achieve performance targets by identifying and pursuing new business opportunities within the SMB segment.
- Provide expert consultation to clients on programmatic trends, ad tech innovations, and Google's broader advertising ecosystem.
- Analyze campaign performance data, generate actionable insights, and implement optimization strategies to maximize ROI for clients.
- Build and maintain strong, long-lasting relationships with key client stakeholders, acting as a trusted advisor.
- Collaborate effectively with internal sales, product, and support teams to ensure seamless client service and solution delivery.
- Stay abreast of industry best practices, competitive landscape, and emerging technologies in digital advertising.
- Contribute to the development of thought leadership and case studies showcasing successful programmatic campaigns.
Kualifikasi
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- 5+ years of experience in digital advertising, with a strong focus on programmatic media buying and Display & Video 360 (DV360).
- Proven track record of driving business growth and achieving sales/revenue targets, particularly within the SMB segment.
- Deep understanding of the programmatic advertising landscape, including exchanges, DSPs, DMPs, and ad serving technologies.
- Demonstrated analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.
- Excellent communication, presentation, and negotiation skills, with the ability to articulate complex concepts clearly.
- Ability to thrive in a fast-paced, dynamic, and target-driven sales environment.
- Experience working collaboratively with cross-functional teams to deliver integrated client solutions.