Deskripsi Pekerjaan
We are seeking a creative and technical Email Development Executive - Ecommerce to join our growing marketing team at Clarks. In this role, you will be the architect behind our email campaigns, responsible for translating design concepts into pixel-perfect, responsive HTML code that drives engagement and sales. You will play a crucial role in our Ecommerce strategy, ensuring that every touchpoint with our customers is professional, persuasive, and optimized for deliverability.
As part of Clarks, you will collaborate with designers, copywriters, and strategists to deliver personalized communication that resonates with our diverse audience. You will manage the full lifecycle of our email marketing efforts, from A/B testing new concepts to analyzing performance data to refine our approach. If you are passionate about the intersection of design and data and want to help a global brand connect with its customers, we invite you to apply.
Tanggung Jawab
- Design, code, and deploy responsive HTML email templates compatible with major email clients (Outlook, Gmail, Apple Mail, etc.).
- Manage the full email marketing lifecycle, including segmentation, personalization, scheduling, and troubleshooting.
- Conduct rigorous A/B testing on subject lines, layouts, and calls-to-action to maximize open rates and conversion.
- Monitor email deliverability metrics, manage bounce rates, and maintain a high sender reputation.
- Analyze campaign performance data and provide actionable insights to improve future marketing initiatives.
- Collaborate with the creative team to ensure brand consistency and visual excellence across all digital assets.
- Stay updated on the latest email marketing trends, technologies, and compliance regulations.
Kualifikasi
- Minimum 2-3 years of proven experience in Email Development or Email Marketing, preferably within the Ecommerce or Retail industry.
- Strong proficiency in HTML5 and CSS3, with a deep understanding of email client coding constraints and best practices.
- Hands-on experience with Email Service Providers (ESP) such as Klaviyo, Mailchimp, HubSpot, or Salesforce Marketing Cloud.
- Excellent written communication skills with the ability to write compelling copy and HTML.
- Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaigns.
- A degree in Marketing, Communications, Graphic Design, or a related field is highly preferred.
- Detail-oriented, self-motivated, and able to work effectively in a fast-paced, collaborative environment.