Deskripsi Pekerjaan
Are you a data-driven professional with a passion for banking excellence? Hong Leong Bank is seeking a high-caliber Executive for Personal Financial Services (Business Campaigns & Analytics) to join our dynamic team in Kuala Lumpur. In this pivotal role, you will be at the intersection of marketing strategy and financial intelligence, helping to drive our business campaigns through rigorous data analysis and actionable insights.
You will play a key role in supporting the planning, execution, and monitoring of multi-channel personal financial services campaigns. We are looking for someone who can translate raw data into strategic recommendations that optimize campaign performance and enhance customer acquisition, retention, and portfolio growth. If you thrive in a fast-paced environment and have a knack for uncovering trends in consumer behavior, we want to hear from you.
Tanggung Jawab
- Develop, execute, and monitor end-to-end business campaigns for Personal Financial Services products.
- Utilize advanced data analytics to track campaign KPIs and identify areas for optimization.
- Collaborate with cross-functional teams including Marketing, Sales, and Product departments to align business goals.
- Perform deep-dive analysis on customer behavior to drive segment-specific targeting strategies.
- Generate comprehensive performance reports and present actionable insights to stakeholders.
- Support the design of promotional mechanics and channel strategy to maximize ROI.
- Ensure full compliance with internal banking policies and regulatory requirements in all campaign activities.
Kualifikasi
- Bachelor’s Degree in Finance, Business Administration, Economics, Data Science, or a related field.
- Minimum 2-3 years of experience in business analytics, campaign management, or banking operations.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and MS Excel (VLOOKUP, Pivot Tables, Macros).
- Strong understanding of banking products, specifically within the Personal Financial Services segment.
- Exceptional analytical thinking and problem-solving skills with a high attention to detail.
- Excellent communication and stakeholder management skills.
- Ability to multitask and manage tight deadlines in a highly regulated industry.