Deskripsi Pekerjaan
UPartners is launching an exciting new F&B brand and seeks a talented freelancer to develop its complete brand identity from concept to execution. This is a rare opportunity to shape a fresh food and beverage venture from the ground up, creating visual systems that will resonate with consumers and stand out in Jakarta's competitive market. We're looking for a creative strategist who can translate our brand vision into compelling packaging designs, logos, and cohesive brand guidelines that tell our story.
The ideal candidate will drive the entire branding process – from market research and mood board development to final production-ready artwork. You'll collaborate directly with our leadership team to ensure designs align with our target audience while maintaining practical manufacturing considerations. This project-based role offers creative autonomy and the chance to build a portfolio-defining piece for a growing Indonesian brand.
To succeed, you must balance artistic vision with commercial viability, delivering innovative yet executable solutions. Your work will directly influence our market entry strategy and long-term brand equity. If you're passionate about food branding and want to see your designs come to life in real-world products, we encourage you to apply.
Tanggung Jawab
- Develop comprehensive brand identity systems including logos, typography, color palettes, and brand guidelines
- Create innovative packaging designs for primary/secondary product lines with shelf impact
- Conduct market research and competitor analysis to identify branding opportunities
- Produce production-ready artwork files with proper specifications and technical requirements
- Collaborate with stakeholders to align designs with business objectives and target demographics
- Present design concepts and iterate based on feedback within project timelines
- Ensure brand consistency across all touchpoints including digital and physical materials
Kualifikasi
- 3+ years of professional experience in branding and packaging design, preferably in F&B sector
- Strong portfolio demonstrating successful brand development and packaging projects
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Deep understanding of typography, color theory, and material science for packaging
- Ability to translate brand strategies into visually compelling design solutions
- Experience with pre-press requirements and production constraints
- Excellent communication skills for presenting concepts to non-design stakeholders
- Self-motivated with proven ability to manage project deadlines independently