Deskripsi Pekerjaan
Join Ota Insight, a global leader in hospitality and travel data, as our Field Marketing Manager for APAC. Based in vibrant Kuala Lumpur City Centre, you will own and execute the regional field marketing strategy for one of our most diverse and high-potential markets. Events are our top revenue-driving channel in APAC, placing this role at the very heart of our growth engine. This is an exceptional opportunity to make a significant impact in a fast-paced, data-driven SaaS environment.
As the Field Marketing Manager for APAC, you will be responsible for defining and executing a comprehensive field marketing plan that directly fuels the sales pipeline. You will lead the end-to-end management of high-impact events, from major international tradeshows and industry conferences to curated executive roundtables and virtual summits. Success in this role requires a strategic mindset combined with flawless execution.
You will work in lockstep with the APAC Sales Directors and BDR teams to identify key target accounts, align messaging for regional relevance, and implement effective pre- and post-event engagement strategies that maximize lead generation and conversion. You will manage a substantial regional marketing budget, meticulously tracking spend against ROI and revenue goals. Additionally, you will collaborate closely with our global marketing teams to localize campaigns and assets, ensuring they resonate deeply with the diverse APAC audience.
We are looking for a data-driven, creative, and highly organized marketer with a proven track record in B2B field marketing. If you are a strategic thinker who thrives on building relationships, driving pipeline, and delivering results in a collaborative international team, we encourage you to apply and grow your career with Ota Insight.
Tanggung Jawab
- Develop and execute a comprehensive field marketing strategy for the APAC region aligned with revenue targets.
- Own the end-to-end planning and execution of field events, including tradeshows, conferences, executive roundtables, and sponsored programs.
- Partner with the APAC sales leadership to define target accounts, align on messaging, and drive pre- and post-event engagement.
- Manage the regional field marketing budget, tracking spend and ROI against established KPIs and revenue goals.
- Collaborate with global marketing and product marketing teams to localize campaigns, content, and creative assets for the APAC market.
- Analyze event and campaign performance data to provide actionable insights and recommendations for optimization.
- Build and maintain strong relationships with vendors, partners, and industry associations to amplify our regional presence.
Kualifikasi
- 5+ years of hands-on B2B field marketing experience, ideally within SaaS, technology, or data analytics.
- Proven track record of planning and executing successful events and field campaigns across the APAC region.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Excellent communication and presentation skills in English; proficiency in an additional Asian language is a plus.
- Analytical mindset with experience using CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
- Willingness to travel frequently across the APAC region (30-50%) as required for events and internal meetings.
- Self-starter with a proactive attitude and a history of thriving in a fast-paced, global team environment.