Deskripsi Pekerjaan
Foodcrafters Inc. is seeking a strategic and results-driven General Trade Development Manager to spearhead our sales initiatives across Western Visayas. As a key member of our growing team, you will play a pivotal role in expanding our market presence and driving sustainable revenue growth. We are looking for a leader who can bridge the gap between our brand strategy and on-the-ground execution, ensuring our products resonate with consumers and achieve maximum visibility in the retail landscape.
In this role, you will be responsible for cultivating strong relationships with distributors, key accounts, and retail partners. You will design and implement trade marketing strategies that enhance shelf presence, optimize trade promotions, and increase product penetration. If you have a passion for the food industry, a knack for strategic planning, and the drive to lead a high-performing sales team, we invite you to join our dynamic organization.
Tanggung Jawab
- Develop and execute comprehensive General Trade (GT) strategies to achieve regional sales targets and market share goals in Western Visayas.
- Manage and nurture relationships with a network of distributors, agents, and key retail accounts to ensure alignment with company objectives.
- Oversee trade activation programs, including the implementation of merchandising standards, point-of-sale materials, and promotional events.
- Analyze market trends, consumer behavior, and competitor activities to identify new business opportunities and optimize trade mix.
- Coordinate closely with the marketing and supply chain teams to ensure seamless execution of trade promotions and product launches.
- Monitor sales performance metrics and prepare detailed reports to identify areas for improvement and recommend actionable solutions.
- Train and support distributor sales teams on product knowledge, selling techniques, and brand storytelling.
Kualifikasi
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 to 7 years of experience in General Trade Development, Sales Management, or the FMCG/Food Industry.
- Proven track record of successfully managing distributor relationships and driving sales growth in the Visayas region.
- Strong analytical, problem-solving, and strategic planning skills.
- Excellent communication, negotiation, and interpersonal abilities.
- Willingness to travel extensively within Western Visayas as required by the role.
- Proficiency in using MS Office applications and CRM software.