Deskripsi Pekerjaan
Are you a dynamic and results-driven marketing professional passionate about driving exponential growth in the e-commerce space? Addiction Foods is seeking an experienced Growth Lead to spearhead our E-commerce Direct-to-Consumer (D2C) strategy and performance marketing initiatives. In this pivotal role, you will be responsible for developing and executing innovative growth strategies that will propel our food brand to new heights in the competitive Malaysian market.
The ideal candidate will have a proven track record of scaling e-commerce businesses, deep expertise in performance marketing channels, and the analytical acumen to make data-driven decisions. You will lead a talented team, optimize customer acquisition funnels, and develop innovative campaigns that drive both short-term revenue and long-term brand loyalty.
At Addiction Foods, we believe in pushing boundaries and creating exceptional food experiences. As our Growth Lead, you'll have the autonomy to shape our digital marketing strategy, experiment with new channels, and build a world-class e-commerce operation. If you're ready to make a significant impact and grow with us, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive e-commerce D2C growth strategies aligned with company objectives
- Lead, mentor, and manage the e-commerce team to achieve performance targets
- Oversee performance marketing campaigns across digital channels including social media, search engines, and email
- Analyze customer data and market trends to identify growth opportunities and optimize conversion funnels
- Collaborate with product, sales, and creative teams to ensure cohesive brand messaging
- Implement and manage A/B testing to continuously improve marketing performance and ROI
- Monitor key performance indicators and prepare regular reports for senior leadership
- Stay current with industry trends and emerging technologies to maintain competitive advantage
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- Minimum 5 years of experience in e-commerce, with at least 2 years in a leadership role
- Proven track record of driving significant growth in D2C e-commerce businesses
- Expertise in performance marketing channels including Facebook/Instagram Ads, Google Ads, and SEO
- Strong analytical skills with ability to interpret complex data and make strategic decisions
- Experience managing and developing high-performing marketing teams
- Familiarity with e-commerce platforms such as Shopify, Magento, or WooCommerce
- Excellent communication, presentation, and stakeholder management skills