Deskripsi Pekerjaan
Join Kompas Media Nusantara's dynamic Growth team and drive our B2C channel's expansion through innovative acquisition, engagement, and activation strategies. As a Growth Specialist, you'll be pivotal in implementing data-driven initiatives that enhance customer lifecycle and market penetration. This role offers an exciting opportunity to shape our digital ecosystem while collaborating with cross-functional teams in Jakarta's vibrant media landscape. Ideal for analytical minds passionate about scaling digital products and optimizing user journeys.
Tanggung Jawab
- Execute B2C channel acquisition campaigns across digital platforms
- Analyze customer data to identify engagement opportunities and activation triggers
- Collaborate with marketing teams to align growth initiatives with business objectives
- Monitor KPIs and optimize campaign performance through iterative testing
- Develop strategies to improve user retention and conversion rates
- Research market trends to inform growth opportunities
- Support A/B testing and performance reporting for growth experiments
Kualifikasi
- Currently pursuing Bachelor's degree in Marketing, Business, or related field
- Strong analytical skills with ability to interpret customer behavior data
- Experience with digital marketing tools and CRM platforms
- Proactive mindset with problem-solving capabilities
- Excellent communication and cross-functional collaboration skills
- Understanding of B2C customer journey and lifecycle marketing
- Ability to thrive in fast-paced, data-driven environments