Deskripsi Pekerjaan
Adira Dinamika Multi Finance is seeking a dynamic and experienced Head of Car Credit Marketing to lead our strategic initiatives in North Sumatra. In this high-impact role, you will be responsible for developing and executing comprehensive marketing strategies that drive vehicle credit acquisition and enhance our brand presence in the automotive finance sector. You will lead a high-performing team to identify market opportunities, optimize credit product offerings, and achieve aggressive revenue targets.
As the leader of our marketing division, you will bridge the gap between financial product innovation and customer needs. Your expertise will ensure that our credit products resonate with potential customers while maintaining a balance between attractive offers and sound credit risk management. You will collaborate closely with the sales, product, and risk management teams to create compelling campaigns that boost conversion rates and customer acquisition.
We offer a competitive environment where your strategic insights will directly impact the company's growth trajectory. If you have a passion for automotive finance and possess strong leadership skills, we want to hear from you.
Tanggung Jawab
- Develop and implement strategic marketing plans to increase the volume and quality of car credit applications in the Medan region.
- Lead, mentor, and develop a high-performing team of marketing specialists and coordinators.
- Analyze market trends, competitor activities, and customer feedback to refine credit product positioning.
- Collaborate with the product and risk management teams to design attractive credit schemes that balance growth with profitability.
- Manage the annual marketing budget and allocate resources efficiently across various channels.
- Oversee digital marketing campaigns, including SEO, content marketing, and social media strategies tailored to the automotive industry.
- Monitor key performance indicators (KPIs) such as lead generation, conversion rates, and return on marketing investment (ROMI).
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
- Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a managerial or leadership role within the automotive or multi-finance industry.
- Proven track record of successfully launching marketing campaigns and driving revenue growth.
- Strong analytical skills with the ability to interpret complex data and market research.
- Excellent communication, negotiation, and interpersonal skills.
- Deep understanding of the Indonesian financial landscape and consumer behavior in North Sumatra.
- Proficiency in using marketing analytics tools and CRM software.