Deskripsi Pekerjaan
Are you a visionary marketing leader passionate about building groundbreaking brands and driving exponential growth in the venture space? Standard Chartered's SC Ventures is seeking a dynamic and experienced Head of Client Acquisition & Brand Marketing (CABM) to lead our global marketing efforts from our hub in Singapore. This pivotal role is an exceptional opportunity to shape the brand identity, narrative, and client acquisition strategies for a portfolio of innovative ventures, operating at the forefront of financial technology and disruption.
As the Head of CABM, you will be instrumental in defining and executing a holistic marketing strategy that not only elevates the SC Ventures brand but also directly fuels the growth of our individual ventures. You will lead a talented global team, driving performance marketing, brand storytelling, and strategic communications across diverse markets. This role demands a blend of strategic foresight, hands-on execution, and a deep understanding of the venture ecosystem, empowering you to make a tangible impact on the future of finance.
Join SC Ventures, an innovation arm of Standard Chartered, where you'll collaborate with brilliant minds, disrupt traditional banking models, and bring revolutionary FinTech solutions to life. If you thrive in a fast-paced, entrepreneurial environment and possess a proven track record of scaling brands and acquiring customers for new businesses, we invite you to lead our marketing charge.
Tanggung Jawab
- Develop and execute a comprehensive global marketing and brand strategy for SC Ventures and its portfolio companies, aligning with overall business objectives.
- Lead, mentor, and expand a high-performing global marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Drive client acquisition strategies, including performance marketing, digital campaigns, content marketing, and partnerships, to achieve aggressive growth targets for new ventures.
- Shape and articulate the SC Ventures brand narrative, ensuring consistent and compelling messaging across all internal and external touchpoints.
- Oversee budget management for marketing activities, optimizing spend for maximum ROI and impact.
- Collaborate closely with venture leadership, product teams, and corporate communications to ensure integrated strategies and seamless execution.
- Establish and monitor key performance indicators (KPIs) for all marketing initiatives, providing regular reporting and insights to senior leadership.
- Identify emerging market trends, competitor activities, and technological advancements to inform and evolve marketing strategies.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or advanced degree preferred.
- 12+ years of progressive experience in marketing leadership roles, with at least 5 years specifically in a senior brand management, client acquisition, or growth marketing capacity.
- Proven track record of building and scaling brands, and driving customer acquisition for new businesses or ventures, preferably within FinTech, Tech, or B2B SaaS.
- Demonstrated ability to lead and inspire a diverse, global marketing team in a fast-paced, entrepreneurial environment.
- Deep expertise in digital marketing channels (SEO, SEM, social media, content marketing, email marketing, programmatic advertising) and analytics tools.
- Exceptional strategic thinking, analytical, and problem-solving skills, with a data-driven approach to decision-making.
- Strong communication, presentation, and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Experience managing significant marketing budgets and optimizing spend for performance.