Deskripsi Pekerjaan
Are you a trend-setter with a passion for the beauty industry? Huawutang International (Malaysia) is seeking a dynamic KOL Business Development Specialist to join our growing team in Selangor. In this role, you will be the bridge between our innovative personal care brands and the thriving Malaysian influencer ecosystem.
You will play a pivotal role in driving brand awareness, managing long-term partnerships with Key Opinion Leaders (KOLs), and leveraging data-driven insights to maximize campaign ROI. If you are a social media enthusiast who understands the nuances of digital marketing and has a knack for networking, we want to meet you.
We offer a collaborative environment where your creative strategies can directly impact our market presence. Join us to help shape the future of our brand presence in the local beauty market.
Tanggung Jawab
- Identify, recruit, and manage a diverse network of beauty influencers and KOLs across TikTok, Instagram, and YouTube.
- Execute end-to-end influencer marketing campaigns, from initial outreach and contract negotiation to content review and scheduling.
- Monitor campaign performance metrics, analyze engagement data, and provide actionable reports to optimize future marketing efforts.
- Develop creative content briefs that align with brand values while maintaining the authenticity of the influencer's voice.
- Build and nurture long-term relationships with creators to ensure brand advocacy and sustainable growth.
- Stay up-to-date with current beauty trends, social media algorithm changes, and competitor activities in the Malaysian market.
Kualifikasi
- Minimum of 1-2 years of experience in influencer marketing, social media management, or business development.
- Deep understanding of the Malaysian social media landscape, particularly within the beauty and personal care niche.
- Excellent communication and negotiation skills, with the ability to maintain a professional rapport with external partners.
- Strong analytical mindset; proficiency in interpreting data to drive business decisions.
- Creative thinker with an eye for high-quality visual content and compelling storytelling.
- Ability to multitask effectively in a fast-paced, performance-oriented work environment.
- Proficiency in English and Malay (Mandarin fluency is a strong advantage given the company profile).