Deskripsi Pekerjaan
Join Orro Home as a KOL Specialist and become a key driver of our digital marketing strategy! We're seeking a dynamic relationship-builder to identify, recruit, and cultivate strategic partnerships with Key Opinion Leaders, influencers, and content creators who align with our innovative home solutions. This role is pivotal in amplifying our brand presence across digital platforms and driving authentic engagement with our target audience.
As a core member of our marketing team, you'll orchestrate end-to-end influencer campaigns from initial outreach to performance analysis, ensuring measurable ROI and brand consistency. You'll leverage your industry insights to forge long-term collaborations that elevate Orro Home's position in the competitive home and living sector. We offer a collaborative environment where creativity meets data-driven decision-making, alongside opportunities for professional growth in a rapidly evolving digital landscape.
Tanggung Jawab
- Identify, vet, and recruit high-impact KOLs and content creators aligned with Orro Home's brand values
- Develop and execute comprehensive influencer marketing campaigns across social media platforms
- Negotiate contracts, manage deliverables, and ensure campaign compliance and timelines
- Monitor campaign performance metrics and provide actionable insights for optimization
- Cultivate and maintain long-term relationships with influencers and industry partners
- Collaborate with creative teams to develop authentic content briefs and campaign concepts
- Track industry trends and emerging platforms to identify new partnership opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum 2 years of experience in influencer marketing, KOL management, or digital partnerships
- Proven track record of successful influencer campaigns with measurable results
- Exceptional communication, negotiation, and relationship-building skills
- Deep understanding of social media platforms, algorithms, and creator ecosystems
- Strong project management abilities with attention to detail and deadlines
- Data-driven mindset with proficiency in analytics tools and reporting
- Creative flair with ability to identify and leverage emerging trends