Deskripsi Pekerjaan
Join Pos Malaysia's dynamic marketing team as Manager, Customer Lifecycle Marketing - Retention and lead strategic initiatives to transform customer relationships into sustainable revenue growth. This pivotal role requires you to architect end-to-end CRM lifecycle strategies that drive engagement, retention, and win-back across multi-channel campaigns. You'll leverage data-driven insights to optimize customer journeys, reduce churn, and maximize lifetime value while collaborating with cross-functional teams to align marketing efforts with business objectives. If you're passionate about building customer-centric experiences that deliver measurable results, this is your opportunity to shape the future of marketing at one of Malaysia's premier postal and logistics providers.
Tanggung Jawab
- Develop and execute comprehensive CRM lifecycle strategies focusing on retention, reactivation, and revenue growth
- Design and orchestrate multi-channel campaigns (email, SMS, in-app, web) to engage customers across journey stages
- Analyze customer behavior data to identify retention risks and implement targeted win-back initiatives
- Collaborate with sales, product, and analytics teams to align marketing efforts with business KPIs
- Optimize marketing automation workflows and CRM platform utilization for maximum efficiency
- Monitor and report on retention metrics (churn rate, LTV, engagement rates) and campaign ROI
- Lead A/B testing frameworks to continuously improve campaign performance and customer experiences
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 5+ years in customer lifecycle marketing with 2+ years in managerial roles
- Proven expertise in CRM platforms (Salesforce, HubSpot) and marketing automation tools
- Strong analytical skills with ability to translate data into actionable strategies
- Experience developing retention strategies for B2C or B2B segments
- Excellent project management skills with cross-functional leadership experience
- Deep understanding of customer journey mapping and personalization techniques