Deskripsi Pekerjaan
Join PERSOL as a Marketing Assistant Manager and take the lead in driving marketing excellence for our heavy equipment and construction machinery spare parts division. In this dynamic Full-time position based in Jakarta Utara, you will be responsible for designing and implementing high-impact marketing strategies that enhance brand visibility and drive sales growth. You will work closely with cross-functional teams to develop compelling campaigns, analyze market trends, and optimize our product positioning in the competitive industrial machinery sector. This is a unique opportunity for a strategic thinker to shape the marketing direction of a major player in the industry while fostering a collaborative and innovative work environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies specifically for heavy equipment spare parts and construction machinery.
- Lead the planning and execution of marketing campaigns to increase brand awareness and market share.
- Collaborate with the sales team to align marketing initiatives with business objectives and revenue targets.
- Conduct in-depth market research to identify trends, customer needs, and competitive landscape in the industrial sector.
- Oversee digital marketing efforts, including social media management, content creation, and SEO optimization.
- Monitor campaign performance metrics and adjust strategies to maximize ROI and efficiency.
- Manage the marketing budget and ensure cost-effective allocation of resources.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing, preferably within the heavy equipment, construction, or industrial machinery industry.
- Strong understanding of B2B sales cycles and spare parts marketing.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing tools, CRM software, and analytics platforms.
- Ability to analyze data and translate insights into actionable business strategies.
- Fluent in English and Bahasa Indonesia.