Deskripsi Pekerjaan
Join Yayasan Bina Nusantara as a Marketing Associate Manager and drive impactful marketing strategies for BINUS University's online programs. This dynamic role requires you to implement innovative marketing initiatives that directly enhance sales targets and brand visibility. You'll collaborate with cross-functional teams to develop data-driven campaigns, analyze market trends, and optimize customer engagement across digital and traditional channels. If you're passionate about transforming marketing insights into measurable growth in the education sector, this is your opportunity to excel in Bandung's thriving business environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to achieve sales targets for BINUS University's online programs
- Manage multi-channel campaigns including digital marketing, social media, and content creation
- Analyze market trends and customer behavior to refine marketing approaches and ROI
- Collaborate with sales teams to align marketing initiatives with revenue objectives
- Monitor campaign performance metrics and optimize strategies based on data insights
- Coordinate with creative teams to ensure consistent brand messaging across all platforms
- Conduct competitor analysis to identify market opportunities and differentiate offerings
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3 years of experience in marketing with focus on digital campaigns
- Proven track record of achieving sales targets through marketing initiatives
- Strong analytical skills with experience in data interpretation and reporting
- Proficiency in marketing automation tools and CRM platforms
- Excellent communication and stakeholder management abilities
- Creative mindset with ability to adapt to fast-paced education industry changes