Deskripsi Pekerjaan
Join Booth & Partners as a Marketing Automation Specialist and drive impactful digital campaigns from the comfort of your home! This 5-month contract position offers the unique opportunity to design, implement, and optimize automated marketing workflows that enhance customer engagement and drive measurable results. You'll work with cutting-edge marketing technologies to streamline lead nurturing, email sequences, and customer journey mapping while collaborating with cross-functional teams to align automation strategies with business objectives. Ideal for tech-savvy marketers passionate about leveraging data-driven automation to transform marketing efficiency, this role combines strategic thinking with hands-on technical execution in a flexible remote environment.
Tanggung Jawab
- Design, configure, and test automated marketing campaigns across email, SMS, and CRM platforms
- Develop and maintain lead nurturing workflows and customer journey maps
- Integrate marketing automation tools with CRM systems and analytics platforms
- Analyze campaign performance data and optimize for conversion rates and engagement
- Troubleshoot technical issues and ensure seamless campaign execution
- Create documentation and training materials for marketing automation processes
- Collaborate with design and content teams to align automated messaging
Kualifikasi
- Bachelor's degree in Marketing, IT, or related field (2+ years experience preferred)
- Proficiency in marketing automation tools (HubSpot, Marketo, Salesforce Marketing Cloud)
- Strong understanding of email marketing principles and lead nurturing strategies
- Experience with CRM systems and marketing analytics platforms
- Excellent analytical skills with ability to interpret campaign metrics
- Detail-oriented problem-solver with technical troubleshooting abilities
- Strong written and verbal communication skills