Deskripsi Pekerjaan
Are you a data-driven marketing professional with a passion for driving impactful campaigns in the FinTech space? Monee, a leading innovator in digital financial services, is looking for a talented Marketing Campaigns Analyst to join our dynamic Seamoney Credit team in Manila. At Monee, we are transforming the financial landscape in Southeast Asia, offering a comprehensive suite of products including mobile wallets, seamless payment processing, banking services, and crucially, accessible credit solutions through Seamoney Credit.
As a Marketing Campaigns Analyst for Seamoney Credit, you will be instrumental in optimizing our marketing efforts to acquire new users, deepen engagement, and manage the lifecycle of our credit product users. This means diving deep into campaign performance data, identifying actionable insights, and recommending data-backed strategies that enhance user acquisition, retention, and overall campaign ROI. Your work will directly contribute to the growth and success of Monee's vital credit portfolio, helping millions access financial services.
You'll collaborate closely with marketing managers, product teams, and data scientists to design, execute, and evaluate marketing initiatives across various digital channels. From campaign segmentation and A/B testing to performance reporting and trend analysis, you'll ensure our credit offerings reach the right audience with the right message. We're seeking a proactive individual who is not only excellent at crunching numbers but also possesses a strategic mindset to translate data into compelling narratives and effective marketing actions.
If you're eager to make a tangible impact, shape the future of digital credit in the Philippines, and grow your career within a pioneering FinTech company committed to financial inclusion, Monee offers an unparalleled opportunity to innovate and excel.
Tanggung Jawab
- Analyze marketing campaign performance across various digital channels (e.g., social media, search, email, in-app promotions) specifically for Seamoney Credit products.
- Develop and execute A/B tests and multivariate experiments to optimize campaign elements, user funnels, and conversion rates.
- Monitor and report on key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and user engagement metrics.
- Generate comprehensive performance reports and dashboards, providing actionable insights and recommendations to marketing and product stakeholders.
- Collaborate with product, data science, and creative teams to refine audience segmentation, messaging strategies, and user journey optimization for credit offerings.
- Identify market trends and competitive landscape within the digital credit space to inform and enhance campaign strategies.
- Manage and optimize marketing budgets across campaigns to achieve maximum efficiency and ROI.
Kualifikasi
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
- 2-4 years of proven experience in marketing analytics, campaign management, or a similar data-driven marketing role, preferably within the FinTech or banking sector.
- Strong proficiency in data analysis tools such as Excel, SQL, Google Analytics, and familiarity with BI tools (e.g., Tableau, Power BI).
- Demonstrated understanding of digital marketing channels, campaign optimization strategies, and performance marketing metrics (e.g., CAC, ROAS, LTV).
- Experience with A/B testing, multivariate testing, and conversion rate optimization (CRO) methodologies.
- Exceptional analytical thinking, problem-solving skills, and the ability to articulate complex data insights to non-technical stakeholders.
- Prior experience working with credit products, lending, or other financial services is a significant plus.
- Ability to work independently and collaboratively in a fast-paced, results-oriented environment.