Deskripsi Pekerjaan
Join Informa, a global leader in business intelligence, events, and academic publishing, as a Marketing & Content Executive in the heart of Singapore. This is an exciting opportunity to become an integral part of our dynamic marketing team, driving the planning and execution of innovative omni-channel marketing campaigns. Your work will directly contribute to elevating Informa's brand presence and engaging key decision-makers across the vibrant ASEAN markets.
In this pivotal role, you will take ownership of crafting compelling content strategies, managing a diverse range of digital channels, and collaborating cross-functionally with sales, product, and subject matter experts. You will leverage data and analytics, working with best-in-class marketing automation platforms like Marketo and HubSpot, alongside Google Analytics and CRM systems, to optimize campaign performance and deliver tangible business results.
We are searching for a proactive, creative, and data-driven thinker who thrives in a fast-paced, global environment. At Informa, we are deeply committed to fostering an inclusive culture where every individual feels valued and empowered to grow. We offer competitive compensation, continuous learning and development opportunities, and a supportive team atmosphere that champions professional growth.
If you are a passionate, results-oriented marketing professional with a strong appetite for content creation and marketing technology, we invite you to apply for the Marketing & Content Executive position at Informa. Help us connect professionals with the knowledge and networks they need to excel. Take the next step in your career with a world-leading organization and apply today!
Tanggung Jawab
- Plan, execute, and optimize omni-channel marketing campaigns across email, social media, web, and paid media to drive brand awareness and lead generation.
- Develop and manage high-quality content, including blog posts, whitepapers, case studies, and video scripts, ensuring alignment with SEO best practices and brand guidelines.
- Collaborate with sales, product, and subject matter experts to create compelling marketing collateral and sales enablement materials.
- Manage and grow social media channels (LinkedIn, Facebook, Instagram, YouTube) by curating content and engaging with the professional community.
- Analyze campaign performance using analytics tools (Google Analytics, CRM) and provide actionable insights and regular reporting to stakeholders.
- Maintain and update the company website and landing pages with fresh, optimized content to improve search rankings and user experience.
- Support event marketing initiatives, including webinars and live events, through content creation and campaign coordination.
- Liaise with external vendors and agencies to ensure brand consistency and campaign effectiveness across all touchpoints.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in a marketing, content, or digital marketing role, ideally within B2B or the technology/events sectors.
- Proven experience managing omni-channel marketing campaigns and complex content calendars.
- Exceptional written and verbal communication skills in English; proficiency in an additional Asian language is a strong plus.
- Strong understanding of SEO principles and hands-on experience with content management systems (e.g., WordPress, Drupal).
- Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and analytics platforms (e.g., Google Analytics, Tableau).
- Creative thinker with strong attention to detail, excellent project management skills, and the ability to manage multiple projects simultaneously.
- Highly collaborative with outstanding interpersonal and stakeholder management skills; a true team player.