Deskripsi Pekerjaan
Are you a strategic marketing leader passionate about the food and beverage industry? Jittlada Group is seeking a dynamic and experienced Marketing Manager to spearhead our F&B growth initiatives. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth across our outlets.
As the Marketing Manager, you will act as the guardian of our brand identity, ensuring our messaging resonates with both local and international audiences. You will leverage a mix of digital and traditional marketing channels to create impactful campaigns, manage our marketing budget effectively, and analyze performance metrics to optimize future strategies. We are looking for a creative thinker who thrives in a fast-paced environment and possesses a deep understanding of the hospitality market in Jakarta.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition in the F&B sector.
- Oversee the planning, execution, and analysis of digital and offline marketing campaigns, including events, promotions, and social media initiatives.
- Analyze market trends, competitor activities, and consumer behavior to identify new business opportunities and growth areas.
- Manage the annual marketing budget, ensuring cost-effective allocation of resources and maximizing return on investment (ROI).
- Collaborate closely with operations, sales, and product teams to align marketing efforts with business goals and product launches.
- Monitor and report on key performance indicators (KPIs) and prepare regular performance reports for senior management.
- Build and maintain strong relationships with media partners, influencers, and suppliers to enhance brand visibility.
Kualifikasi
- Bachelor’s degree in Marketing, Hospitality Management, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, with a strong focus on the F&B or hospitality industry.
- Proven track record of developing successful marketing campaigns and managing brand identity.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing tools (Google Analytics, social media platforms) and CRM software.
- Fluency in English and Bahasa Indonesia.