Deskripsi Pekerjaan
Join Basa Inti Persada's dynamic marketing team as we redefine fashion retail excellence. We seek a visionary Marketing Manager to spearhead strategic brand communication and campaign execution in Indonesia's competitive fashion landscape. In this pivotal role, you'll craft data-driven marketing strategies that amplify brand presence, engage target audiences, and drive measurable business growth across digital and traditional channels.
Your expertise will shape compelling brand narratives, coordinate cross-functional campaigns, and optimize marketing ROI through continuous performance analysis. You'll collaborate closely with creative, sales, and product teams to ensure cohesive brand experiences that resonate with fashion-conscious consumers. This position offers the opportunity to lead innovative marketing initiatives in a rapidly evolving retail environment.
Tanggung Jawab
- Develop and implement comprehensive marketing communication strategies aligned with brand objectives and market trends
- Plan, execute, and monitor multi-channel marketing campaigns (digital, social, events, print)
- Create and manage engaging brand content across all touchpoints
- Analyze campaign performance metrics and optimize strategies based on data insights
- Collaborate with design, sales, and product teams for integrated brand experiences
- Manage marketing budgets and vendor relationships efficiently
- Stay updated on fashion industry trends and competitive landscape
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 5 years marketing experience with 2+ years in retail/fashion industry
- Proven track record in campaign management and brand strategy execution
- Strong analytical skills with proficiency in marketing analytics tools
- Excellent communication skills with ability to lead cross-functional teams
- Creative mindset with deep understanding of fashion consumer behavior
- Proficiency in digital marketing platforms and content management systems