Deskripsi Pekerjaan
Brighty Global Sinergi is seeking a creative and detail-oriented Packaging Designer to join our dynamic team. In this pivotal role, you will be responsible for developing innovative packaging solutions that not only protect the product but also elevate the brand identity. We are looking for a designer who can translate complex concepts into visually compelling designs that resonate with our target audience and stand out on the retail shelf.
As a Packaging Designer, you will collaborate closely with cross-functional teams, including marketing and product development, to ensure that all packaging designs align with our strategic goals. Your work will directly impact customer experience and brand perception, requiring a keen eye for aesthetics as well as a deep understanding of print production processes.
Tanggung Jawab
- Conceptualize and design unique packaging solutions (boxes, labels, pouches) that enhance brand value and consumer appeal.
- Create detailed dielines, artwork, and mockups using industry-standard design software (Adobe Creative Suite).
- Conduct research on market trends, competitor packaging, and material finishes to suggest innovative solutions.
- Ensure all designs are optimized for print production, including color accuracy, bleed settings, and fold lines.
- Collaborate with the marketing team to maintain consistency with brand guidelines and visual identity.
- Present design concepts and revisions to stakeholders, incorporating feedback for final approval.
- Manage multiple design projects simultaneously, meeting tight deadlines without compromising quality.
Kualifikasi
- Bachelor’s degree in Graphic Design, Industrial Design, Visual Communication, or a related field.
- Minimum of 2 years of proven experience in packaging design for FMCG or retail industries.
- Proficient in Adobe Photoshop, Adobe Illustrator, InDesign, and CorelDRAW.
- Strong understanding of printing processes, die-cutting, and finishing techniques.
- Excellent attention to detail with a keen eye for typography, color theory, and layout.
- Ability to work independently in a fast-paced environment while collaborating effectively with a team.
- A strong portfolio demonstrating relevant packaging design work is mandatory.