Deskripsi Pekerjaan
Are you a strategic thinker with a passion for brand growth and product innovation? Darya-Varia Laboratoria is seeking a dynamic Product Associate to join our team in Jakarta Selatan. In this role, you will play a pivotal part in shaping the lifecycle of our diverse product portfolio, bridging the gap between market research, brand strategy, and consumer needs.
You will be responsible for developing comprehensive marketing and brand strategies that elevate both our new product launches and existing market staples. We are looking for an individual who thrives in a fast-paced environment, possesses strong analytical skills, and has the creative vision to drive impactful product campaigns within the competitive healthcare and wellness industry.
Tanggung Jawab
- Develop and execute integrated marketing and brand strategies for product lines.
- Conduct in-depth market research and competitor analysis to identify growth opportunities.
- Collaborate with cross-functional teams including R&D, Sales, and Supply Chain to ensure seamless product delivery.
- Manage the end-to-end product lifecycle, from ideation and development to market entry and post-launch monitoring.
- Translate consumer insights into actionable marketing plans that drive brand awareness and engagement.
- Monitor and report on product performance metrics, adjusting strategies to meet sales and profitability targets.
- Coordinate with creative agencies for promotional materials and integrated communication assets.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Pharmacy, or a related field.
- Minimum 2-3 years of experience in product management, brand management, or marketing roles.
- Strong understanding of brand positioning, market segmentation, and consumer behavior.
- Proven ability to analyze market data and develop data-driven strategic plans.
- Excellent communication, interpersonal, and presentation skills in both English and Indonesian.
- Highly organized with the ability to manage multiple projects simultaneously under tight deadlines.
- Experience in the pharmaceutical or consumer health industry is a significant advantage.