Deskripsi Pekerjaan
Are you a high-energy marketing professional passionate about driving consumer engagement at the point of sale? Agrinesia is seeking a results-oriented Retail Promotion Manager / Local Store Marketing Manager to join our team in Bogor. In this pivotal role, you will be the bridge between our brand and our local retail partners, developing and executing high-impact trade marketing strategies that boost brand visibility and sales performance.
You will be responsible for conceptualizing and implementing store-level promotions, managing point-of-purchase (POP) materials, and analyzing retail data to ensure we stay ahead of market trends. If you thrive in a fast-paced retail environment and have a knack for building strong relationships with store management and distribution networks, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive annual and quarterly local store marketing plans to drive brand awareness and sales volume.
- Coordinate with retail partners to ensure consistent brand representation and optimal placement of promotional materials.
- Manage the end-to-end production and distribution of Point-of-Purchase (POP) materials, banners, and shelf displays.
- Analyze retail sales data, consumer traffic patterns, and competitor activities to refine promotional tactics.
- Organize and supervise in-store activations, product sampling events, and roadshows to engage target customers.
- Monitor inventory levels for promotional items and ensure all stores are adequately stocked for campaigns.
- Collaborate with internal sales and product teams to align retail promotions with national marketing initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 3-5 years of experience in Trade Marketing, Retail Operations, or Field Marketing within the FMCG sector.
- Strong understanding of local retail landscapes in Indonesia and consumer buying behavior.
- Proven ability to manage budgets and deliver projects on time and within scope.
- Excellent communication and interpersonal skills, capable of building rapport with diverse stakeholders.
- Proficiency in data analysis tools and Microsoft Office Suite (Excel, PowerPoint).
- Willingness to travel locally to visit retail sites across the Bogor region.