Deskripsi Pekerjaan
We are looking for a dynamic and results-driven Sales and Marketing Supervisor to lead our villa marketing initiatives. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies designed to enhance brand awareness, boost user engagement, and drive direct bookings. You will leverage digital marketing channels, social media platforms, and strategic partnerships to maximize revenue and occupancy rates.
As a leader in our marketing department, you will oversee the daily operations of our promotional campaigns, ensuring consistent brand messaging across all touchpoints. You will work closely with the sales team to align marketing efforts with business goals and analyze performance metrics to optimize future strategies. This is an excellent opportunity for a creative professional to make a significant impact in the hospitality industry.
Tanggung Jawab
- Develop and execute innovative marketing strategies to increase villa bookings and brand visibility.
- Manage and optimize social media profiles across platforms (Instagram, Facebook, TikTok) to drive engagement.
- Build and maintain strategic partnerships with local businesses and influencers for cross-promotion.
- Analyze market trends and competitor activities to identify new opportunities for growth.
- Create compelling content, including copy and visuals, for marketing campaigns and listing sites.
- Monitor and report on key performance indicators (KPIs) to measure campaign effectiveness.
- Train and mentor junior marketing staff to ensure best practices are followed.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or Hospitality Management.
- Minimum of 3-5 years of experience in digital marketing, hospitality sales, or villa management.
- Strong proficiency in social media management tools and content creation software.
- Excellent written and verbal communication skills in English and Indonesian.
- Proven track record of managing successful marketing campaigns with measurable ROI.
- Ability to work independently and collaboratively in a fast-paced environment.
- Basic knowledge of SEO and Google Analytics is a plus.