Deskripsi Pekerjaan
Intan Education Foundation is seeking a dynamic Sales Marketing Officer to join our growing team in Surabaya. In this role, you will drive the promotion and growth of our educational programs, build strategic partnerships, and ensure that our services reach the right audiences across East Java.
You will collaborate closely with academic and operational teams to develop impactful marketing campaigns, organize community events, and represent the foundation at schools, corporate partners, and government forums. Your passion for education and proven sales acumen will be key to achieving enrollment targets and strengthening our brand presence.
As a member of Intan Education Foundation, you will enjoy a supportive work environment that encourages continuous learning and professional development. We offer competitive compensation, opportunities for career advancement, and the chance to make a tangible difference in the lives of students and educators throughout the region.
Key responsibilities include creating targeted promotional materials, managing digital and offline advertising, monitoring market trends, and reporting on campaign performance. The ideal candidate thrives in a fast‑paced setting, possesses strong communication skills, and is eager to contribute to the foundation's mission of enhancing educational access and quality.
We provide ongoing training on the latest marketing tools and techniques, ensuring you stay ahead in a competitive landscape. If you are a proactive, results‑driven professional who thrives on building relationships and delivering measurable outcomes, we would love to hear from you.
The role also involves analyzing competitor activities, identifying new market segments, and collaborating with the curriculum team to align promotional messaging with academic offerings.
Tanggung Jawab
- Develop and execute targeted marketing strategies to increase awareness and enrollment for foundation programs.
- Plan, coordinate, and manage promotional events, workshops, and outreach activities in Surabaya and surrounding regions.
- Conduct market research and competitive analysis to identify new opportunities and improve positioning.
- Build and maintain relationships with schools, parents, corporate partners, and community leaders.
- Prepare and manage marketing budgets, ensuring cost‑effective campaigns.
- Track performance metrics, prepare reports, and provide actionable insights to senior management.
- Leverage digital marketing tools and platforms to amplify outreach (social media, email, SEO).
Kualifikasi
- Bachelor's or Master's degree in Education, Marketing, Business Administration, or a related field.
- Strong verbal and written communication skills in Indonesian and English.
- Proven experience in sales, marketing, or business development, preferably within the education sector.
- Ability to analyze market trends and translate insights into effective campaigns.
- Proficiency with digital marketing tools (Google Analytics, social media platforms, email marketing).
- Self‑motivated, goal‑oriented, and capable of working both independently and in a team.
- Valid driver’s license and willingness to travel within East Java as needed.