Deskripsi Pekerjaan
Join Honeywell as a Senior Customer Marketing Specialist and drive impactful customer engagement strategies across Malaysia. This role offers the opportunity to leverage your expertise in event marketing and digital demand generation to shape customer journeys that accelerate business growth. You'll collaborate with cross-functional teams to create compelling campaigns that resonate with target audiences, while analyzing data to optimize marketing performance and ROI. Honeywell provides a dynamic environment where innovation thrives, offering competitive benefits and opportunities for professional development in a global technology leader. If you're passionate about transforming customer relationships into measurable business outcomes and thrive in fast-paced settings, this role is your chance to make a significant impact.
Tanggung Jawab
- Develop and execute comprehensive event marketing strategies to drive customer acquisition and retention
- Lead digital demand generation campaigns across multiple channels (email, social, web)
- Analyze customer behavior data to identify opportunities for targeted marketing initiatives
- Collaborate with sales teams to align marketing efforts with customer journey touchpoints
- Manage CRM systems to maintain accurate customer profiles and segmentation
- Optimize campaign performance through A/B testing and analytics-driven insights
- Create compelling marketing collateral including presentations, case studies, and digital content
- Monitor industry trends and competitive landscape to inform marketing strategies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 5 years of experience in customer marketing with focus on event and digital campaigns
- Proven expertise in marketing automation tools (Marketo, HubSpot) and CRM platforms
- Strong analytical skills with experience in campaign measurement and optimization
- Exceptional project management abilities with track record of delivering complex initiatives
- Excellent communication skills with ability to present to stakeholders and leadership
- Certification in digital marketing or demand generation preferred
- Experience in B2B technology or industrial sectors highly desirable