Deskripsi Pekerjaan
We are seeking a dynamic Senior Customer Marketing Specialist to drive customer engagement and loyalty through innovative marketing initiatives. In this pivotal role, you'll develop and execute strategic event marketing campaigns while spearheading digital demand generation efforts. You'll collaborate with cross-functional teams to create compelling customer journeys, analyze market trends, and optimize marketing ROI. This position offers the opportunity to shape Honeywell's customer marketing strategy while working with cutting-edge technologies and industry leaders. If you're passionate about transforming customer insights into impactful marketing solutions, we encourage you to apply.
Tanggung Jawab
- Plan, execute, and measure success of B2B marketing events and digital campaigns
- Develop data-driven customer segmentation strategies to personalize marketing communications
- Lead end-to-end demand generation programs across multiple digital channels
- Analyze customer behavior data to optimize campaign performance and conversion rates
- Collaborate with sales teams to align marketing initiatives with customer acquisition goals
- Manage marketing budgets and demonstrate ROI through comprehensive reporting
- Create compelling content for customer journeys including email, webinars, and social media
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in customer marketing or demand generation
- Proven expertise in planning and executing marketing events
- Strong proficiency in digital marketing tools (HubSpot, Marketo, or similar)
- Advanced analytical skills with experience in CRM systems (Salesforce)
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, matrixed organization