Deskripsi Pekerjaan
Are you a seasoned Data Analyst with a passion for optimizing CRM ecosystems? Home Credit is looking for a driven Senior Data Analyst to join our high-performing team in Bonifacio Global City. In this pivotal role, you will act as the bridge between complex data architecture and actionable customer relationship management strategies.
You will be responsible for extracting deep insights from our CRM platform to drive personalized customer experiences, improve retention, and optimize lifecycle marketing campaigns. The ideal candidate thrives in a fast-paced fintech environment, possesses strong analytical rigor, and excels at translating technical findings into business solutions that impact our bottom line.
If you are looking to advance your career at the intersection of Big Data and Financial Services, we invite you to apply and help us shape the future of credit accessibility in the Philippines.
Tanggung Jawab
- Lead the management, integration, and optimization of the company’s CRM system to ensure high data integrity and utility.
- Design and implement advanced analytical models to monitor customer lifecycle, churn patterns, and engagement metrics.
- Collaborate with cross-functional marketing and product teams to translate data insights into actionable CRM automation strategies.
- Develop and maintain automated dashboards to track key performance indicators (KPIs) for customer acquisition and retention.
- Perform deep-dive analyses on customer behavior to identify opportunities for personalized product offerings and cross-selling.
- Establish data governance frameworks and reporting standards to ensure consistency across all CRM initiatives.
- Present strategic data-driven recommendations to senior leadership to improve overall operational efficiency.
Kualifikasi
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- Minimum of 4-6 years of experience in data analysis, specifically within CRM, marketing analytics, or financial services.
- Advanced proficiency in SQL and data visualization tools such as Tableau, Power BI, or Looker.
- Strong experience with CRM platforms (e.g., Salesforce, HubSpot, or custom enterprise solutions).
- Proficiency in Python or R for statistical analysis and data manipulation.
- Demonstrated ability to handle large datasets and complex analytical projects from conception to execution.
- Strong communication skills with the ability to explain technical data concepts to non-technical stakeholders.