Deskripsi Pekerjaan
Join the dynamic team at Panasonic, a global leader in electronics and home appliances, as a Senior Executive - Air Conditioning Market Response. We are looking for a strategic thinker with a passion for the HVAC industry to drive our market positioning and competitive advantage in the air conditioning sector. In this pivotal role, you will act as the bridge between market intelligence and strategic decision-making, ensuring our products resonate effectively with consumers and industry stakeholders.
As a Senior Executive, you will play a crucial role in analyzing market trends, competitor activities, and consumer behavior to formulate effective market response strategies. Your insights will directly contribute to increasing our market share and enhancing brand visibility across the region. If you are a results-oriented professional looking to make a tangible impact in a world-renowned organization, we invite you to apply for this exciting opportunity.
Tanggung Jawab
- Conduct comprehensive market analysis to identify trends, opportunities, and threats in the air conditioning industry.
- Monitor competitor activities, pricing strategies, and product launches to provide actionable intelligence.
- Develop and implement market response strategies to maximize product penetration and brand awareness.
- Collaborate with the sales and marketing teams to align market insights with promotional activities and campaigns.
- Prepare detailed reports and presentations for senior management regarding market performance and strategic recommendations.
- Coordinate with product management to ensure customer feedback is incorporated into future product development and marketing materials.
- Represent Panasonic at industry forums and trade shows to maintain strong external relationships.
Kualifikasi
- Bachelor’s degree in Business Administration, Marketing, Engineering (Mechanical/Electrical), or a related field.
- Minimum of 3-5 years of experience in market research, sales support, or a related role within the manufacturing or HVAC industry.
- Strong analytical skills with the ability to interpret complex data and market reports.
- Excellent communication and presentation skills, with the ability to convey complex ideas to diverse audiences.
- Proficiency in MS Office Suite and CRM software.
- Deep understanding of the air conditioning market dynamics and customer preferences in the Southeast Asian region.
- Proactive problem-solver with a strong focus on achieving business objectives.