Deskripsi Pekerjaan
Are you a digital strategist with a passion for social impact? TOUCH Community Services is seeking a highly motivated Senior Executive, Digital Fundraising to join our dynamic team. In this role, you will be the driving force behind our online fundraising initiatives, playing a critical role in securing the resources needed to support our mission of serving the community.
As a key member of the fundraising department, you will spearhead digital campaigns, manage online donation platforms, and optimize our digital footprint to increase donor acquisition and retention. You will work closely with marketing and communications teams to tell compelling stories that convert digital engagement into meaningful support. This is an exceptional opportunity to shape the digital fundraising landscape of a reputable non-profit organization while making a tangible difference in the lives of those we serve.
Tanggung Jawab
- Develop and execute multi-channel digital fundraising campaigns to achieve annual revenue targets.
- Manage and optimize online donation portals to ensure a seamless, user-friendly donor experience.
- Analyze campaign performance metrics using Google Analytics and CRM data to refine digital strategies.
- Collaborate with the creative team to produce high-impact content for social media, email marketing, and web platforms.
- Identify and pilot new online revenue-generating channels and innovative peer-to-peer fundraising models.
- Monitor digital fundraising trends and competitor activities to maintain a competitive edge.
- Manage donor databases and automate segments for personalized fundraising outreach.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in digital marketing or digital fundraising, preferably within the non-profit or social service sector.
- Proven track record in managing successful social media advertising campaigns (Meta/Google Ads).
- Strong proficiency in CRM software (e.g., Salesforce, HubSpot) and email marketing automation tools.
- Excellent copywriting and storytelling skills with a keen eye for visual design.
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Passion for community service and a strong alignment with TOUCH Community Services' mission.