Deskripsi Pekerjaan
Join Lakuliner's dynamic growth team as a Senior Growth Associate and become the architect of our digital transformation. This pivotal role requires you to own end-to-end promotional strategies and drive digital sales initiatives on our leading online food delivery platform. You'll leverage data-driven insights to design innovative growth experiments that scale user acquisition, optimize conversion funnels, and maximize revenue across Jakarta's competitive food delivery landscape.
Your strategic vision will directly impact our market expansion by identifying untapped customer segments and crafting compelling digital journeys that convert browsers into loyal customers. Collaborate with cross-functional teams to implement A/B tests, analyze campaign performance, and refine growth tactics that resonate with Indonesian consumers. This is your opportunity to shape the future of food delivery through cutting-edge digital marketing and sales optimization.
Tanggung Jawab
- Develop and execute end-to-end promotional campaigns across digital channels (social, email, paid ads)
- Design data-driven growth strategies to increase market share and user acquisition
- Optimize conversion funnels and sales processes for maximum revenue impact
- Analyze customer behavior data to identify growth opportunities and retention tactics
- Manage digital advertising budgets and ROI across multiple platforms
- Coordinate with product and marketing teams to align growth initiatives with business goals
- Monitor KPIs and report on campaign performance to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 3+ years experience in digital sales or growth roles at e-commerce/food tech companies
- Proven expertise in end-to-end campaign management and conversion optimization
- Strong analytical skills with experience using Google Analytics, CRM systems
- Deep understanding of Jakarta's digital consumer landscape
- Advanced proficiency in digital advertising tools (Google Ads, Facebook Ads Manager)
- Exceptional communication skills with ability to present complex data clearly