Deskripsi Pekerjaan
Are you ready to shape the future of player retention in the dynamic world of iGaming? We are seeking a strategic leader to oversee our most critical lever: the Incentive Economy. As the Senior Manager for Player Engagement & Campaign Strategy, you will be responsible for designing and executing comprehensive strategies that drive player loyalty and lifetime value.
In this high-impact role, you will lead a team to optimize promotional campaigns, manage loyalty programs, and analyze deep player insights. You will define how we reward our community, ensuring a balance between profitability and player satisfaction. If you have a passion for data-driven decision-making and creating engaging player journeys, this is your opportunity to lead from the front.
Tanggung Jawab
- Strategic Leadership: Own the player engagement roadmap, overseeing the Incentive Economy to maximize retention and Lifetime Value (LTV).
- Campaign Management: Design, launch, and optimize multi-channel marketing campaigns, including welcome bonuses, reload offers, and loyalty rewards.
- Data Analysis: Utilize analytics to segment players, identify churn risks, and measure the ROI of incentive programs.
- Product Collaboration: Work closely with Product and Tech teams to integrate engagement features directly into the gaming platform.
- Budget Control: Manage the player incentive budget to ensure cost-effective acquisition and retention strategies.
- Market Research: Stay ahead of industry trends and competitor activities to maintain a competitive edge in the iGaming market.
Kualifikasi
- Experience: 5+ years of experience in iGaming, Casino, or Online Gaming, with at least 2 years in a management or leadership role.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Technical Skills: Proficiency in SQL, Excel, or BI tools (e.g., Tableau, PowerBI) for data analysis.
- Strategic Thinking: Strong ability to translate complex data into actionable marketing strategies.
- Communication: Excellent verbal and written communication skills in English.
- Adaptability: Ability to thrive in a fast-paced, results-oriented startup or gaming environment.