Deskripsi Pekerjaan
Join our world-leading logistics group as a Senior Marketing Analyst and unlock global career opportunities within a dynamic, reward-driven team culture. This pivotal role combines data-driven insights with strategic marketing initiatives to drive business growth across international markets. You'll leverage cutting-edge analytics tools to decode market trends, optimize campaign performance, and shape the future of our marketing efforts. Collaborate with cross-functional teams to translate complex data into actionable strategies that enhance brand visibility and customer engagement. Our Singapore-based environment offers unparalleled exposure to global logistics operations while fostering professional development through mentorship and innovation. If you're passionate about turning data into competitive advantage and thrive in collaborative settings, this is your chance to make a measurable impact.
Tanggung Jawab
- Analyze market trends, consumer behavior, and campaign performance using advanced analytics tools
- Develop and execute data-driven marketing strategies aligned with business objectives
- Create comprehensive market research reports and competitive analysis frameworks
- Collaborate with product and sales teams to align marketing initiatives with growth targets
- Design and optimize multi-channel marketing campaigns across digital and traditional platforms
- Present actionable insights to senior stakeholders through compelling visualizations
- Monitor KPIs and ROI to continuously refine marketing approaches
Kualifikasi
- Bachelor's degree in Marketing, Business Analytics, Statistics, or related field
- 5+ years of experience in marketing analytics or data-driven marketing roles
- Proficiency in SQL, Excel, and data visualization tools (Tableau/Power BI)
- Strong understanding of digital marketing channels and attribution modeling
- Experience with A/B testing and campaign optimization methodologies
- Excellent communication skills with ability to translate complex data into business insights
- Proven track record of developing successful marketing strategies in logistics or B2B sectors