Deskripsi Pekerjaan
We are seeking a highly skilled Senior Marketing Analyst to join our dynamic team in Kuala Lumpur. In this role, you will be responsible for leading pricing system initiatives and resolving complex issues through rigorous root cause analysis to drive operational efficiency. You will play a pivotal role in our data-driven decision-making process, leveraging your analytical expertise to extract meaningful insights from complex datasets.
The ideal candidate will have a strong background in marketing analytics, with experience in developing pricing strategies, conducting market research, and implementing data-driven solutions. You will collaborate with cross-functional teams to identify opportunities for optimization and growth, translating data into actionable recommendations that align with our business objectives.
If you are a results-oriented professional with a passion for data analysis and a keen eye for detail, we encourage you to apply. Join us in shaping the future of our marketing strategies and driving business success through innovative analytical approaches.
Tanggung Jawab
- Lead pricing system initiatives and conduct root cause analysis to identify and resolve operational inefficiencies
- Analyze market trends, customer behavior, and competitive landscape to inform strategic pricing decisions
- Develop and implement data-driven marketing strategies to optimize campaign performance and ROI
- Collaborate with cross-functional teams to align pricing strategies with business objectives
- Create comprehensive reports and dashboards to visualize key performance metrics and insights
- Identify opportunities for process improvement and recommend solutions to enhance operational efficiency
- Stay current with industry trends and emerging analytical technologies to drive continuous improvement
Kualifikasi
- Bachelor's degree in Marketing, Business, Economics, Statistics, or related field
- Minimum of 5 years of experience in marketing analytics or a similar analytical role
- Proficiency in data analysis tools such as SQL, Excel, and marketing analytics platforms
- Strong knowledge of pricing strategies and market research methodologies
- Excellent problem-solving skills with the ability to conduct thorough root cause analysis
- Strong communication skills with the ability to present complex data in a clear and concise manner
- Experience with A/B testing and experimental design
- Ability to work independently and collaboratively in a fast-paced environment