Deskripsi Pekerjaan
Are you a creative storyteller with a passion for digital trends and an active lifestyle? Optik Tunggal, a leader in the retail and optical industry, is looking for a dynamic Social Media Specialist to elevate our brand presence. In this role, you will be the voice of our brand, crafting compelling narratives that resonate with our audience and driving engagement through innovative visual content.
We are looking for someone who lives and breathes social media trends, understands the nuances of short-form video platforms, and has a keen eye for aesthetic detail. If you are an energetic professional who loves the world of sports, running, and community-driven content, we want to hear from you!
Tanggung Jawab
- Develop, execute, and manage high-performing social media strategies across Instagram and TikTok.
- Produce end-to-end video content, from brainstorming and storyboarding to filming and professional editing.
- Monitor current social media trends, especially within the fitness and lifestyle sectors, to ensure brand relevance.
- Engage with our online community by fostering meaningful interactions and managing brand sentiment.
- Analyze social media metrics and KPIs to generate performance reports and optimize future content strategies.
- Collaborate with the marketing team to align social campaigns with broader retail objectives and product launches.
- Coordinate with internal teams or influencers to capture authentic content for cross-channel promotion.
Kualifikasi
- Proven experience in social media management, with a strong portfolio showcasing video and photo projects.
- Expertise in mobile video editing tools (e.g., CapCut, Adobe Premiere Rush, InShot) tailored for TikTok and Instagram Reels.
- Strong understanding of social media algorithms, content formats, and community management best practices.
- A genuine passion for sports, outdoor activities, or the running community is highly preferred.
- Excellent verbal and written communication skills in both Indonesian and English.
- Creative mindset with an eye for photography and visual storytelling.
- Ability to work in a fast-paced retail environment and meet tight production deadlines.
- Minimum Diploma or Bachelor's degree in Marketing, Communication, or a related field.