Deskripsi Pekerjaan
Are you a creative storyteller with a passion for health and wellness? Alpro Pharmacy, a leading name in the healthcare retail industry, is looking for an energetic and strategic Social Media Specialist to join our dynamic team in Jakarta Selatan.
In this role, you will be the voice of our brand across multiple digital platforms. Your mission is to craft compelling content that not only educates our community about health but also drives engagement and fosters brand loyalty. We are looking for someone who stays ahead of digital trends, understands the nuances of social media algorithms, and knows how to turn metrics into actionable business growth. If you are passionate about digital marketing and want to make a real impact in the healthcare sector, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive social media content calendars across Instagram, TikTok, Facebook, and LinkedIn.
- Create high-quality, engaging visual and written content that aligns with Alpro Pharmacy's brand voice.
- Monitor and analyze social media performance metrics to optimize strategies and achieve KPIs.
- Collaborate with the marketing team to support product launches, promotions, and health awareness campaigns.
- Actively engage with the online community by responding to comments and messages to build positive brand sentiment.
- Stay up-to-date with the latest social media trends, tools, and best practices in the healthcare/retail industry.
- Manage influencer relationships and digital collaborations to extend brand reach.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of proven experience in social media management or digital marketing.
- Proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar software.
- Deep understanding of platform-specific features (Instagram Reels, TikTok trends, etc.) and engagement algorithms.
- Excellent copywriting skills in both Indonesian and English.
- Strong analytical skills with the ability to interpret data and generate reports.
- Highly creative, proactive, and a great team player with a passion for the health and wellness industry.