Deskripsi Pekerjaan
Are you a dynamic and results-driven marketing professional with a passion for driving brand visibility and market presence? Indosat, a leading telecommunications provider in Indonesia, is seeking an enthusiastic Trade Marketing & Visibility Officer to join our team in Bandung, West Java. This pivotal role is essential for executing impactful marketing communication strategies and enhancing our brand's reach across the vibrant West Java region.
As an Officer for Trade Marketing & Visibility, you will be at the forefront of implementing our Go-To-Market (GTM) strategies within the sales area. You will orchestrate a variety of initiatives, including targeted advertising campaigns, engaging sales promotions, public relations activities, and participation in trade exhibitions. Your efforts will directly contribute to strengthening Indosat's brand recognition, driving customer acquisition, and boosting market share in this key strategic territory. If you thrive in a fast-paced environment and are ready to make a significant impact on a national brand, we encourage you to apply!
Tanggung Jawab
- Develop, plan, and execute comprehensive trade marketing programs and initiatives for the West Java region to support GTM strategies.
- Manage and optimize in-store visibility and branding, including Point-of-Sale (POS) materials, merchandising, and brand presence at retail outlets.
- Coordinate and implement advertising, sales promotion campaigns, and public relations activities effectively within the assigned sales area.
- Organize and represent Indosat at trade exhibitions, events, and other promotional activities to enhance brand engagement and drive sales.
- Collaborate closely with regional sales teams to ensure alignment of marketing initiatives with sales targets and market needs.
- Monitor market trends, competitor activities, and consumer behavior in West Java to identify opportunities and inform future strategies.
- Manage budgets allocated for marketing communication activities, ensuring efficient resource utilization and ROI.
- Prepare regular reports on trade marketing performance, visibility metrics, and campaign effectiveness.
Kualifikasi
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 2-3 years of experience in Trade Marketing, Marketing Communication, or Sales Support, preferably within the Telecommunications or FMCG industry.
- Strong understanding of the West Java market dynamics and consumer landscape.
- Proven ability to execute marketing campaigns and manage visibility initiatives.
- Excellent communication, interpersonal, and presentation skills.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Possession of a valid driving license (SIM A) and willingness to travel within the West Java region as required.