Deskripsi Pekerjaan
Are you a visionary marketing leader with a deep understanding of the Chinese digital ecosystem? HSBC is seeking a high-caliber Vice President, Marketing to spearhead our cross-border wealth growth strategy. In this pivotal role, you will act as the bridge between international financial sophistication and the high-growth Chinese market, driving brand awareness and conversion through localized digital excellence.
You will lead the end-to-end strategy for integrated marketing campaigns, specifically leveraging Chinaâs unique social, search, and content landscapes. The ideal candidate will possess a strategic mindset, blending data-driven insights with creative storytelling to capture the affluent cross-border segment. You will collaborate with cross-functional stakeholders to ensure that HSBCâs value proposition resonates with clients navigating global wealth management.
At HSBC, we value innovation and excellence. This is an unparalleled opportunity to influence the trajectory of our cross-border business in one of the most dynamic regions in the world. If you are passionate about digital transformation and financial services marketing, we invite you to help us shape the future of wealth management.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies targeting the cross-border wealth segment in China.
- Lead the end-to-end management of digital campaigns across platforms like WeChat, RED (Xiaohongshu), and Baidu.
- Drive user acquisition and conversion by optimizing content journeys and search engine visibility.
- Collaborate with local and global stakeholders to ensure brand consistency while maintaining local market relevance.
- Utilize advanced data analytics to track campaign performance, sentiment, and ROI, providing actionable insights to executive leadership.
- Manage relationships with key media agencies and digital partners to ensure optimal channel performance.
- Oversee budget allocation to maximize lead generation efficiency across paid, owned, and earned media channels.
Kualifikasi
- Bachelorâs or Masterâs degree in Marketing, Business, Communications, or a related field.
- Minimum 10-12 years of progressive marketing experience, ideally within Banking, Financial Services, or Fintech.
- Proven expertise in the Chinese digital ecosystem, including specific experience with WeChat Official Accounts, RED, and SEM strategy.
- Deep understanding of cross-border wealth management products and the high-net-worth individual (HNWI) target demographic.
- Exceptional stakeholder management and leadership skills in a matrixed, global organization.
- Fluent in English and Mandarin (both written and verbal) to facilitate communication with China-based teams and stakeholders.
- Strong analytical mindset with the ability to interpret complex data into high-level strategy.