Deskripsi Pekerjaan
Are you a creative visionary with a passion for retail and brand aesthetics? Kao Indonesia is seeking a talented Visual Merchandising Executive (Designer) to join our dynamic team. In this role, you will play a pivotal part in shaping the consumer shopping experience by designing and executing compelling visual concepts across our various channels. You will be responsible for creating product displays and promotional materials that not only capture the essence of our brands but also drive sales and engagement.
As a Visual Merchandising Executive, you will translate marketing strategies into tangible visual stories. You will work closely with the marketing and sales teams to develop seasonal campaigns, manage Point of Sale Materials (POSM), and ensure that our stores and events reflect the highest standards of quality and innovation. If you have a keen eye for detail and thrive in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Design and execute creative visual concepts for Point of Sale Materials (POSM) across all channels, including Modern Trade (MT), General Trade (GT), and major events.
- Create innovative product displays and promotional materials to maximize shelf impact and drive sales conversion.
- Collaborate with cross-functional teams to develop and implement seasonal visual strategies and brand campaigns.
- Maintain and upgrade store visual standards to ensure strict alignment with global brand guidelines and local market trends.
- Source, select, and manage the procurement of materials, fixtures, props, and decor elements.
- Conduct regular store visits to audit visual execution, provide constructive feedback, and identify opportunities for improvement.
- Manage the visual merchandising budget and ensure cost-effective production and implementation of materials.
Kualifikasi
- Bachelor's degree in Design, Visual Merchandising, Interior Design, Graphic Design, or a related field.
- Proven experience in visual merchandising, retail design, or a similar role within the FMCG or beauty industry (3+ years preferred).
- Strong portfolio demonstrating creativity in 2D design, 3D visualization, and layout planning.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and 3D modeling software (Cinema 4D or SketchUp is a plus).
- Excellent understanding of color theory, typography, layout, and consumer behavior.
- Strong communication and interpersonal skills with the ability to present ideas clearly to stakeholders.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.