Deskripsi Pekerjaan
HSBC is seeking a dynamic and strategic VP, Website Lead to spearhead our digital presence and drive impactful website optimisation. In this pivotal role, you will leverage data-driven insights to enhance user experience, improve conversion rates, and align our digital platforms with broader business objectives. As a key leader within the organisation, you will oversee the end-to-end management of our website strategy, ensuring it remains a cutting-edge asset that supports global sales and customer engagement goals.
You will be responsible for building and mentoring a high-performing team, fostering a culture of innovation and continuous improvement. By collaborating closely with cross-functional partners, you will translate complex business requirements into seamless digital solutions. Your expertise in web analytics, SEO, and performance marketing will be crucial in identifying growth opportunities and delivering measurable results that contribute to HSBC's market leadership.
Tanggung Jawab
- Develop and execute a comprehensive digital strategy to optimise website performance and user engagement.
- Lead a team of digital professionals, providing mentorship and fostering a collaborative and innovative work environment.
- Utilise advanced web analytics tools to track key performance indicators (KPIs) and drive data-informed decision-making.
- Oversee SEO, SEM, and content strategies to improve organic visibility and drive high-quality traffic.
- Manage the website budget, ensuring optimal allocation of resources for maximum ROI.
- Conduct A/B testing and user research to continuously refine the user interface and customer journey.
- Collaborate with product, marketing, and sales teams to align digital initiatives with business goals.
Kualifikasi
- Minimum of 10-15 years of experience in digital marketing, web development, or e-commerce, with at least 5 years in a leadership role.
- Strong understanding of web technologies, content management systems (CMS), and digital analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Proven track record of managing large-scale website migrations or significant digital transformation projects.
- Excellent strategic thinking and problem-solving skills, with the ability to translate business goals into technical requirements.
- Strong leadership and interpersonal skills, with the ability to influence cross-functional teams.
- Relevant degree in Marketing, Business Administration, Computer Science, or a related field (MBA preferred).