Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce growth? We are seeking a talented Ads Marketplace Specialist to join our dynamic team in Jakarta Timur. In this role, you will be the engine behind our brand's visibility on major e-commerce platforms.
You will be responsible for end-to-end management of paid advertising campaigns, transforming raw data into actionable insights to scale revenue. The ideal candidate has a deep understanding of marketplace algorithms, bidding strategies, and conversion rate optimization. If you thrive in a fast-paced environment where your strategies directly impact business growth, we want to hear from you.
Tanggung Jawab
- Develop, execute, and monitor end-to-end paid advertising campaigns across major e-commerce platforms (e.g., Shopee, Tokopedia, Lazada).
- Analyze campaign performance metrics daily to optimize ROAS (Return on Ad Spend) and CPL (Cost Per Lead).
- Conduct in-depth keyword research and audience segmentation to improve targeting accuracy and organic marketplace ranking.
- Collaborate with the creative team to produce high-performing ad assets and compelling product copy.
- Manage monthly advertising budgets, ensuring efficient spend distribution to maximize profit margins.
- Perform A/B testing on ad formats, placement, and bidding strategies to uncover growth opportunities.
- Provide regular performance reports and strategic recommendations to stakeholders based on market trends.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of professional experience in e-commerce performance marketing or marketplace advertising.
- In-depth knowledge of marketplace-specific ad tools (Shopee Ads, Tokopedia Marketing Solutions, etc.).
- Strong analytical skills with proficiency in data visualization tools (Excel, Google Sheets, or Looker Studio).
- Proven track record of managing significant advertising budgets and achieving measurable growth.
- Strong understanding of digital marketing funnels, conversion tracking, and attribution models.
- Highly organized, detail-oriented, and able to multitask in a high-pressure e-commerce environment.