Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling brands? SOUR SALLY GROUP is looking for a creative and analytical Ads Specialist to join our dynamic marketing team in Jakarta Selatan. As we continue to expand our footprint, we need someone who can masterfully navigate the digital advertising landscape to drive engagement, conversions, and growth for our various brands.
In this role, you will be the engine behind our digital outreach. You won't just be pushing buttons; you will be developing high-impact advertising strategies, analyzing complex audience data, and optimizing performance across multiple channels. If you live and breathe A/B testing, ROAS optimization, and keeping up with the latest algorithm updates from Meta and Google, we want to meet you.
Tanggung Jawab
- Develop, execute, and scale multi-channel advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads.
- Monitor daily campaign performance, adjusting bids, budgets, and targeting to maximize Return on Ad Spend (ROAS).
- Conduct rigorous A/B testing on ad creatives, ad copy, and landing pages to improve conversion rates.
- Analyze campaign metrics using Google Analytics and platform-specific reporting tools to provide actionable insights.
- Collaborate with the creative team to produce high-performing visual and video assets tailored to platform trends.
- Conduct deep-dive research into market trends and competitor activity to identify new growth opportunities.
- Maintain a structured reporting cadence for management, highlighting key KPIs and campaign health.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience as an Ads Specialist or Digital Performance Marketer, with a track record of managing significant advertising budgets.
- Deep understanding of Meta Business Suite, Google Ads (Search, Display, Shopping), and TikTok Ads Manager.
- Strong analytical skills with proficiency in data interpretation and performance reporting.
- Excellent copywriting skills with the ability to create engaging hooks and persuasive call-to-actions.
- High proficiency in Excel or Google Sheets for data visualization and tracking.
- Creative problem-solver with the ability to pivot strategies quickly based on performance data.
- Strong command of English and Indonesian, both written and verbal.