Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for high-performance digital advertising? PT Dwi Krafi Brands is seeking a talented and creative Ads Specialist to join our growing team in Bekasi. In this role, you will be the engine behind our digital growth, responsible for orchestrating end-to-end advertising campaigns that drive brand awareness, customer acquisition, and measurable ROI.
We are looking for a strategic thinker who understands the nuances of various digital platforms and knows how to translate data into actionable insights. You will work closely with our creative and content teams to develop compelling ad copies and visuals that resonate with our target audience. If you thrive in a fast-paced environment and are obsessed with conversion rates, we want to hear from you!
Tanggung Jawab
- Develop, execute, and manage comprehensive paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Conduct continuous A/B testing on ad creatives, audiences, and landing pages to improve campaign performance.
- Analyze campaign metrics daily and provide detailed reports on ROI, ROAS, and key performance indicators (KPIs).
- Manage and optimize advertising budgets to ensure maximum efficiency and profitability.
- Stay up-to-date with the latest digital marketing trends, platform updates, and competitor strategies.
- Collaborate with the content team to ensure ad materials align with brand identity and marketing goals.
- Perform deep-dive audience research to identify new targeting opportunities and scaling potential.
Kualifikasi
- Minimum of 2 years of experience in managing performance-based digital advertising campaigns.
- Proficiency in Meta Business Suite, Google Ads Manager, and TikTok Ads Center.
- Strong analytical skills with the ability to interpret complex data into actionable strategies.
- Experience in managing marketing budgets and achieving specific conversion targets.
- Excellent understanding of the customer funnel and conversion rate optimization (CRO) principles.
- Creative mindset with the ability to provide input on ad copy and visual direction.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Strong communication skills and the ability to work effectively in a collaborative team environment.