Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for fashion and e-commerce? PT Sosialita Fashion Byprita is looking for a creative and analytical Ads Specialist to join our growing team in Kabupaten Bogor. In this role, you will be the engine behind our digital growth, responsible for crafting, launching, and optimizing high-performing advertising campaigns across Meta (Facebook & Instagram) and TikTok.
As an Ads Specialist, you will manage our daily ad budgets, conduct deep-dive performance analysis, and experiment with creative ad formats to drive conversions and maximize ROAS. We are looking for someone who stays ahead of industry trends, understands the pulse of the digital fashion market, and knows how to turn data insights into winning campaign strategies. If you are eager to take ownership of ad accounts and contribute to a fast-paced retail brand, we would love to meet you.
Tanggung Jawab
- Plan, execute, and scale high-performance ad campaigns on Meta and TikTok Ads Manager.
- Conduct thorough A/B testing on ad creatives, audiences, and landing pages to optimize conversion rates.
- Monitor daily performance metrics, adjust budgets, and provide weekly reports on ROAS and CPA.
- Collaborate with the creative team to produce high-engaging video and static content tailored for paid social.
- Stay up-to-date with the latest platform algorithm updates and advertising policy changes.
- Perform competitor analysis to identify new growth opportunities in the fashion e-commerce landscape.
- Manage tracking tools such as Meta Pixel, Conversion API, and TikTok Pixel to ensure accurate data attribution.
Kualifikasi
- Minimum 1-2 years of experience managing paid social media campaigns (Meta/TikTok).
- Strong analytical mindset with proficiency in Excel or Google Sheets for data reporting.
- Deep understanding of advertising funnel mechanics, targeting, and retargeting strategies.
- Creative eye for digital content that performs well in the fast-paced social media environment.
- Ability to work independently in a fast-paced environment and meet strict performance targets.
- Excellent communication and problem-solving skills.
- Certification in Meta Blueprint or TikTok Advertising is a strong plus.