Deskripsi Pekerjaan
Are you a performance marketing enthusiast with a passion for driving viral growth? Aroma Prima Livindo is looking for a data-driven Ads Specialist (TikTok) to join our dynamic marketing team in Cipondoh. In this role, you will be the engine behind our digital presence, responsible for scaling our brand through high-impact paid advertising campaigns across TikTok and Meta platforms.
The ideal candidate is not just a tactical executor but a strategist who understands the intersection of creative content and conversion metrics. You will play a pivotal role in optimizing CPAS (Collaborative Performance Advertising Solution) campaigns, analyzing consumer behavior, and refining our digital strategy to ensure we stay ahead in a competitive market.
If you are obsessed with ROAS, love testing new ad formats, and thrive in a fast-paced environment, we want to hear from you!
Tanggung Jawab
- Develop, launch, and optimize high-converting paid advertising campaigns on TikTok Ads Manager and Meta Ads Manager.
- Manage end-to-end CPAS strategies to drive sales conversions and improve marketing efficiency.
- Conduct A/B testing on ad creatives, audiences, and landing pages to maximize performance metrics.
- Monitor daily ad spend and performance KPIs (ROAS, CPA, CTR) to ensure all campaigns remain within target parameters.
- Collaborate with the creative team to produce high-performing, trend-aligned content for TikTok.
- Prepare weekly and monthly performance reports with actionable insights for senior management.
- Stay updated on platform updates, algorithm changes, and emerging digital marketing trends to maintain our competitive edge.
Kualifikasi
- Proven experience as an Ads Specialist or Performance Marketer (minimum 2 years).
- Strong hands-on experience managing TikTok Ads and Meta Ads (Facebook/Instagram).
- Deep understanding of CPAS (Collaborative Performance Advertising Solution) and e-commerce conversion tracking.
- Proficient in data analysis tools and capable of translating raw data into growth strategies.
- Creative thinker with the ability to identify and leverage current social media trends.
- Excellent communication and analytical skills.
- Willingness to be based in Cipondoh, Banten.