Deskripsi Pekerjaan
Are you a trend-setter with a passion for digital growth? Bintang Kencana Anugrah is looking for a dynamic Affiliate / KOL Specialist to join our expanding marketing team in Surabaya. In this role, you will be the driving force behind our brand's visibility and conversion rates, building meaningful partnerships with Key Opinion Leaders (KOLs) and affiliate marketers to amplify our market presence.
We are seeking a creative, results-oriented individual who understands the influencer landscape in Indonesia. You will manage end-to-end influencer campaigns, from initial outreach and negotiation to performance analysis. If you thrive in a fast-paced environment and have a knack for identifying emerging digital trends, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive KOL and affiliate marketing strategies to drive brand awareness and sales growth.
- Identify, contact, and vet potential influencers and affiliates across major social media platforms (TikTok, Instagram, Shopee, etc.).
- Negotiate partnership agreements, contracts, and commission structures to ensure optimal ROI.
- Coordinate with KOLs to manage content production timelines, ensuring brand guidelines are met.
- Monitor and analyze campaign performance metrics (ROI, CPL, GMV, Engagement Rate) and prepare actionable reports.
- Maintain and nurture long-term relationships with existing partners to build brand loyalty.
- Stay up-to-date with the latest digital marketing trends and platform algorithm changes.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in influencer management, affiliate marketing, or digital brand partnerships.
- Deep understanding of the Indonesian influencer ecosystem and social media marketing trends.
- Strong interpersonal and communication skills, capable of building rapport with diverse creators.
- Proven ability to negotiate deals and manage marketing budgets effectively.
- Proficient in using data analytics tools to track campaign performance and consumer insights.
- Ability to work independently and collaboratively in a fast-paced retail or e-commerce environment.
- Creative thinker with strong problem-solving skills.