Deskripsi Pekerjaan
Are you a passionate marketing professional looking to leave your mark on an iconic heritage brand? PT Jamu Jago is seeking a dynamic and results-oriented Assistant Brand Manager to join our team in Semarang. As a cornerstone of Indonesian wellness, PT Jamu Jago is committed to innovation while honoring our rich tradition. In this role, you will be instrumental in driving brand equity, executing strategic marketing campaigns, and analyzing consumer insights to ensure our products remain top-of-mind in a competitive market.
The ideal candidate will bridge the gap between creative strategy and tactical execution, working closely with cross-functional teams to elevate our brand presence. If you possess a sharp analytical mind, a creative spirit, and a drive to grow brand value, we invite you to help us shape the future of Jamu Jago.
Tanggung Jawab
- Develop and execute comprehensive brand marketing plans that align with overall company business objectives.
- Conduct deep-dive market research and competitor analysis to identify growth opportunities and emerging consumer trends.
- Collaborate with advertising and creative agencies to produce high-impact marketing materials across digital and traditional media channels.
- Monitor and manage brand budgets, ensuring optimal allocation of resources to maximize ROI on marketing activities.
- Analyze sales performance and consumer feedback data to adjust brand strategies and improve product positioning.
- Coordinate with the Sales and Product Development teams to ensure consistent brand messaging across all touchpoints.
- Support the planning and execution of product launches, events, and trade activations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2-3 years of experience in brand management, product marketing, or a related commercial role.
- Strong understanding of brand architecture, consumer behavior, and marketing mix strategy.
- Proven ability to analyze market data and translate insights into actionable marketing strategies.
- Excellent communication, interpersonal, and project management skills.
- Proficiency in digital marketing tools, social media trends, and performance tracking metrics.
- Creative thinker with a strong sense of urgency and ability to perform in a fast-paced environment.
- Fluent in Bahasa Indonesia and professional English.